The competition in the new energy vehicle track is becoming increasingly fierce. Leveraging a multi-brand product portfolio, continuous iteration of battery, electric and intelligent technologies, and a global market layout, Chery Group has achieved steady growth in new energy vehicle sales and opened up room for growth in both domestic and overseas markets.
It is necessary to clarify the statistical scope: the Chery Group new energy vehicle sales adopted in industry analysis are not equivalent to the sales of Chery New Energy Company, which used to focus on the Little Ant and QQ Ice Cream. The group statistics cover new energy models of Chery, iCAR, Exeed, Jetour and Zhijie, and serve as the standard commonly adopted by capital markets and industry research.
According to the latest operational data, Chery Group achieved wholesale sales of 120,909 new energy vehicles in August 2026, a year-on-year increase of 69.8%. It has recorded monthly sales exceeding 100,000 units for five consecutive months, ranking among the top three in domestic new energy vehicle wholesale volume. From January to August 2026, the group sold a total of 725,214 new energy vehicles, representing a year-on-year rise of 46.2%. Driven by the rapid volume growth of new energy models, Chery Group’s domestic new energy penetration rate reached 61.9% in August. Globally, Chery Group held a 5.5% share of the global new energy vehicle market from January to July, ranking 5th among global automotive groups.
Reviewing the full-year performance of 2025, Chery Group delivered impressive results for its new energy business. Full-year new energy sales hit 903,847 units, up 54.9% year on year. Starting from November 2025, the group’s new energy wholesale volume has firmly secured a position among the top three in the domestic industry. In terms of business structure, overseas markets have become one of the core growth engines for Chery New Energy. Domestically, multi-brands including Fengyun series, iCAR, Jetour Shanhai, Starway and Zhijie jointly contribute to sales, while the sales proportion of traditional micro electric vehicles has declined substantially.
Chery Group’s new energy overseas expansion has formed a global layout with Europe as the core growth driver, supported by Latin America, the Middle East, Southeast Asia, Africa and Oceania. Its products are available in more than 130 countries and regions worldwide, and new energy models have become a core engine boosting overseas sales.
Europe (Largest Overseas New Energy Market)
Europe stands as a strategic highland for Chery New Energy’s high-quality overseas expansion and its fastest-growing market segment. Its products have been launched in 18 European countries including the United Kingdom, Spain, Italy, Belgium, Germany, Poland, France, the Netherlands, Greece and Romania. The OMODA & JAECOO series has achieved remarkable performance in Spain, where over 80% of the brand’s local sales come from new energy vehicles. The UK market boasts explosive growth potential, with Chery models consistently ranking high in local new car sales charts. Supported by the European Operation Center and local R&D institute in Barcelona, Spain, Chery promotes localized production and service system development to meet stringent European regulations such as WVTA and Euro NCAP. Hybrid and pure electric vehicles are rolled out in Western, Southern and Eastern European markets in batches.
Latin America (Key Incremental Market)
Chery’s key markets in Latin America include Brazil, Mexico, Chile, Peru, Colombia and Ecuador. Brazil is Chery’s most important market in Latin America with local manufacturing facilities. Mexico mainly launches new energy products of Jetour and OMODA, focusing on hybrid off-road vehicles. Extensive field tests of hybrid models have been carried out in high-altitude countries such as Chile and Peru to adapt to plateau and rugged mountain roads. Hybrid vehicles are gaining rising acceptance among household and off-road consumers across Latin America.
Middle East (High-end New Energy Hub)
Core markets in the Middle East are the United Arab Emirates, Oman and Saudi Arabia. The iCAUR series, the overseas version of iCAR, made its global debut in Dubai and was subsequently launched in Gulf countries including Oman. The Middle East features strong purchasing power and robust demand for high-end pure electric and hybrid vehicles. Chery promotes premium iCAUR new energy products here to build high-end brand image and continuously improve charging and after-sales service networks.
Southeast Asia
Chery focuses on Thailand, Indonesia and Malaysia in Southeast Asia. The KD plant in Rayong, Thailand has been put into operation to support local assembly of new energy vehicles for Southeast Asia. OMODA and Jetour new energy models have been introduced to Indonesia and Malaysia. These vehicles are adapted to hot and rainy tropical climates, with right-hand-drive versions available, covering household mobility and family SUV segments across ASEAN.
Africa
South Africa serves as the core African market. Chery acquired the Pretoria plant in South Africa as its production base for Southern Africa. iCAUR and Jetour new energy models have been launched in South Africa to radiate to neighboring countries in Southern Africa. Hybrid vehicles gain recognition for reliable performance on tough road conditions in Africa.
Oceania
Australia is the primary market in Oceania. As a high-regulation right-hand-drive market, Australia sees surging sales of Chery’s OMODA & JAECOO new energy models, which have climbed into the top ranks of local sales, making Australia a benchmark market for Chery New Energy in developed right-hand-drive regions.
Overall, Chery adopts a differentiated overseas strategy. Europe and Australia are targeted with pure electric and premium hybrid models to tap high-regulation high-end markets. Latin America, Southeast Asia and Africa mainly receive hybrid vehicles supplemented by pure electric products. Local KD plants help cut production costs and realize localized product adaptation.
With synergies between domestic and overseas markets, continuous launch of new multi-brand products and steady improvement of overseas channel networks, Chery New Energy is expected to maintain promising growth momentum worth continuous attention.